Marketing Department
What are the financial communication challenges ?
Due to the increasing competition, customer loyalty becomes banks’ priority. Banks must innovate in terms of communication, and communicate on the media channel with the highest readership rate : the Client Reporting.
Reporting Maestro is a new media opportunity to reach the clients.
Ability to attach an advertising content to the client reporting
- Maximize your advertising campaigns on the media channel with the highest readership rates : According to a recent study by InfoTrends, banking transaction documents are read by 90% of end customers
To optimize targeting campaigns
- Track customer history : all customer data is accessible from the software
- Possibility to personalize the advertising content according to the customer profile (example: a customer interest for derivatives = sending a Flyer on derivatives with its reporting)
To personalize your communication campaigns
- Large choice of templates for your advertising content : visual, graphics, ability to add new items to design your campaigns
- Large choice of format : Set the size of the advertising mail
- Multi-channel for your advertising campaigns : Tablet, Smartphone, E-banking, mail, emails